About us

Why this site exists

London Fog Guide is an independent publication about rainwear and travel gear. We are not the brand, and we do not pretend to be.

What we do

Most shopping for outerwear happens on a product page that tells you a coat is “classic” and “water-resistant” without explaining what either word means in practice. We write the missing part: how the fabric behaves in real rain, how the sizing runs once you add a sweater, what a liner is actually worth, and which failure points show up after a year.

How we research

  • We read the full specification of each style, including fabric blend, lining, closure and measured dimensions, rather than the marketing summary.
  • We compare listings across sizes and colours, because fit complaints cluster around specific variants.
  • We read verified customer reviews in volume and look for repeated, specific problems, not isolated opinions.
  • We test general care and repellency methods on comparable water-repellent garments and report what worked.

Where we cannot verify a claim, we say so instead of filling the gap. We do not publish invented test results, ratings or statistics.

Editorial independence

No manufacturer or retailer pays for coverage, placement or a favourable conclusion. When a product is a poor choice for a given reader, the guide says so. Recommendations are grouped by use case, because the “best” coat for a commuter and for an occasional traveller are rarely the same coat.

How we are funded

This site is supported by affiliate commissions. Outbound shopping links carry rel="nofollow sponsored" and open at Amazon, where you pay the same price you would pay arriving any other way. Commissions never change what a guide recommends. Full details are in our Terms & Conditions and Privacy Policy.

Trademarks

Brand names and trademarks referenced on this site belong to their respective owners and are used descriptively to identify the products discussed. This site is not affiliated with, endorsed by, sponsored by or operated by any coat or luggage manufacturer.